Why translation alone fails for digital products
A technically accurate translation of your website can still completely fail to convert in the target market. Your CTAs may sound awkward in natural Spanish. Your help documentation may assume legal or administrative concepts that do not exist in the target country. Your SEO may be optimized for English keyword intent that does not map to how Spanish-speaking users actually search. Your date formats, phone number displays, and address fields may create friction for local users.
Localization addresses all of these. We treat your digital product as a market-entry project, not a text-conversion exercise. Before we translate a single string, we review your target market, your audience segment, and your business goal. The output is a product that feels built for the target audience.
Scope of a complete localization project
A full website or software localization engagement covers:
- All page copy: landing pages, product pages, about, pricing, FAQs, blog content
- UI elements: navigation labels, button text, form labels, error messages, empty states, tooltips
- SEO: page titles, meta descriptions, image alt text, structured data, and market-specific keyword research
- Email sequences: transactional emails, onboarding flows, marketing campaigns
- App store listings: App Store Connect and Google Play console descriptions
- Help and documentation: knowledge base articles, support scripts, chatbot content
- Legal content: privacy policies, terms of service, and cookie notices adapted for local law
- i18n file formats: JSON, YAML, PO/POT, XLIFF, iOS .strings, Android XML, ARB, RESX
- Format conventions: date, time, number, currency, phone, and address formatting
Spanish for the US market and Latin America
With over 41 million native Spanish speakers in the US, plus large markets in Mexico, Colombia, Argentina, and Spain, the question of which Spanish variant to use is real and important. US Hispanic Spanish has its own register, vocabulary, and cultural reference points that differ from standard Castilian or from Latin American Spanish. We discuss your target audience before beginning and localize accordingly.
For companies targeting multiple Spanish-speaking markets, we offer a neutral pan-Latin American register for shared content, with country-specific variants for highest-priority markets.
Technical integration
We accept content in all major CMS export formats: WordPress XML, Shopify CSV, HubSpot exports, Webflow, Contentful, Sanity, and custom JSON or XML structures. Translated files are returned in the same format for direct import.
For software localization, we handle all standard i18n formats and can work directly with your localization management platform (Lokalise, Phrase, Crowdin, etc.) if preferred.